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Stephen Hanselman and Cathy Hemming are pleased to announce the launch of LevelFiveMedia, a multi-faceted company whose mission is to serve authors by helping them create and develop the ideas and messages that will attract and motivate passionate, loyal readers. The partnership will provide services to improve authors’ media opportunities, expand their platforms, and enhance their ability to reach and mobilize their constituencies. First and foremost the goal is to create value for authors, which in turn creates value for publishers and other media partners.
L5M will go beyond traditional literary representation by offering integrated services including marketing consultation and media development. We believe this integrated approach will return some of the power to authors, who are--first, last and always--what the book business is all about.
With a combined half-century in the industry, the founders of L5M have a wealth of experience. Both started out as booksellers, Hemming at Case Western Reserve and Hanselman at Harvard. They each went on to establish independent bookstores in their communities. Both joined the publishing ranks in sales and marketing roles, rising to high-level editorial and publishing positions, Hemming most recently as President & Publisher of HarperCollins General Books and Hanselman as Senior VP and Publisher of HarperBusiness, HarperResource, and HarperSanFrancisco.
Together they have published countless best-selling and award-winning authors.
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